Lincoln pulls Super Bowl ad

[DaKat]

Thursday, February 3, 2005

Lincoln pulls Super Bowl ad

The Detroit News



Ford Motor Co.'s Lincoln division pulled a Super Bowl ad that depicts a clergyman tempted by the new Mark LT luxury pickup after several victims of clergy sex abuse complained it trivialized their trauma.

In the 30-second spot, a clergyman finds the key to the new Mark LT truck in the collection plate, checks out the pickup and falls in love with it. At the end of the ad, the minister places the letters "LT" on the church marquee to spell out next week's sermon -- "LUST."

The Chicago-based Survivors Network of those Abused by Priests said the spot "trivializes childhood sex crimes."

Ford spokeswoman Sarah Tatchio said the ad drew no complaints in tests, and that Ford made certain the clergyman depicted could not be taken for a Catholic priest.

The ad would have been Lincoln's first Super Bowl commercial in more than 10 years. Ad time during the game is going for nearly $5 million a minute.

[pro-five-oh]

Add one more to the list of missed opportunities for Lincoln! Like anyone who'd buy that truck would even care!

[Nick]

People are overly sensitive. They're already getting paid. Isn't that what counts? tongue.gif Seriously though, keeping negative things in the limelight can be good. It can keep them from happening again. There are Holocaust memorials and concentration camps/museums for this very reason. :rolleyes:

[84mark]

i fail to see the connection between pedophilia and a clergyman tempted by an automobile....sensitive alright...and so what if the clergyman would be a catholic priest? sheesh...

i got a mail solicitation for a linkin credit card offering a 1,000 discount on a new vehicle...it was basically a mini-brochure for their new lineup...i see the mark series is coming back...as a pickup truck :(