Lincoln LS Sales Soar

[BORG]

March happens to be the month that we purchased our Black Beauty. It's also the month that has seen the best sales of the hot little sedan. Thanks to the LS, Lincoln was finally able to pass the 20,000 units per month mark for the first time since 1990. The Navigator also saw record sales with the other two stable mates pretty much unchanged from the previous year. Lincoln sales are up 37 percent over March 1999 and has a healthy lead over Cadillac. With such an exponential growth pattern of the new LS, it'll be interesting to see what happens as the spring buying season hits full stride in April.
Here are more detailed sales numbers

Town Car 9,087 (+4.0)
Continental 2,529 (-9.2)
LS 5,219
Navigator 3,769 (+10.3)

[Lscman]

Perhaps the great LS sales will give Lincoln the confidence and budget to produce more daring driver's cars and shed it's image of catering to elderly. I hope that V8 stick sees the light of day. Maybe Lincoln will beat Cadillac in sales so bad this year that GM won't be able lie. Remember the GM strike knocked them out of first place and they got caught trying to doctor up the sales numbers for '99. It looked suspicious when they sold a negative # of cars in the first two months.

[This message has been edited by Lscman (edited April 04, 2000).]

[BORG]

Currently, Lincoln outsells Cadillac by a fairly healthy margin.

[351CJ]

In 1999 Lincoln out sold Cadillac in total vehicles, BUT Cadillac outs old Lincoln in # of CARS.

[BORG]

At this time, the sales figures look like this.

1st Quarter
Total Linoln Cars=40,017 (+45.5% over 1999)
Total Cadillac Cars=44,144 (+25.6% over 1999)

So I did indeed misread my sales numbers. Cadillac has sold 7,378 Escalades so far, and Lincoln has sold 9,847 Navigators. So Cadillac comes to about 51,000 and Licoln to about 50,000. They are neck and neck, but Cadillac has the lead.

[Lscman]

Looks like we better buy 1000 LS's. I wish Lincoln would release a Continental with STS-like suspension calibrations and a serious LS-R. It's odd that they haven't noticed that STS's outsell SLS's. That would round out Lincolns offerings for the sporting crowd and they could soften the std LS. The "one size fits all plan" will not serve the extremely divergent customer base they are serving now.